1. Who We Are
Prime Gold (“we,” “us,” “our”) operates the website primegold.com (the “Site”), where we sell investment-grade gold coins and provide a private customer cabinet (“Account”).
If you have questions, contact us by email: privacy@primegold.com
2. Scope
This Policy explains how we collect, use, disclose, store, and protect personal data when you:
- browse or shop on our Site;
- create or log in to an Account;
- purchase products or services;
- contact us (email, chat, phone, social media);
- interact with embedded analytics, cookies, and similar technologies.
3. What Data We Collect
| Category | Examples | Source |
| Identification | Name, postal address, phone, email, tax ID | provided by you |
| Account data | Username, password (hashed), order history, wish-lists, saved addresses | provided by you & generated by system |
| Payment & billing | Partial card PAN (last 4), transaction ID, payment token, billing address | payment processor |
| Device & usage | Browser & OS, referral URL, pages viewed, events | cookies, server logs, Google Analytics |
| Marketing preferences | Newsletter opt-in, cookie consent choices | provided by you |
We do not store full credit-card numbers; payments are processed by Stripe, Inc. Their privacy policy is available at https://stripe.com/privacy under PCI-DSS compliance.
4. Legal Bases for Processing (GDPR Article 6)
- Contract performance – to create your Account, fulfil orders, and issue invoices.
- Legitimate interests – fraud prevention, network security, and analytics to improve our services.
- Consent – optional marketing emails, non-essential cookies.
- Legal obligation – accounting, tax, anti-money-laundering (AML), and know-your-customer (KYC) rules.
5. How We Use Your Data
- Account management – authenticate you, maintain your cabinet settings.
- Order fulfilment – pick, pack, ship, and provide customer support.
- Analytics & performance – track usage with Google Analytics 4 (IP anonymisation enabled).
- Marketing – send newsletters or promotions if you opt in; you can unsubscribe anytime.
- Security & fraud control – monitor suspicious activity, comply with AML/KYC when selling precious metals.
- Legal compliance – keep financial records for 3 years.
We do not sell or rent your personal data.
6. Cookies & Similar Technologies
We use:
- Essential cookies – site functionality, cart, login session.
- Analytics cookies – Google Analytics 4; see Google’s policy support.google.com/analytics
- Marketing cookies – only with consent.
You can manage cookies through our banner or your browser settings.
7. Your Privacy Choices — Quick Overview
| Everyone | EU/UK (GDPR) | CCPA/CPRA |
| • Get a copy of your data• Ask us to correct or delete it• Opt out of marketing at any time | All “Everyone” rights plus:• Limit or object to certain processing• Receive your data in a portable file | All “Everyone” rights plus:• Opt out of “sale”/“sharing” of personal info• No penalty for using these rights |
How to exercise: Email privacy@primegold.com with your request.
8. Children’s Privacy
Our Site is not directed to individuals under 18. We do not knowingly collect data from minors. If you believe a minor has provided data, contact us for deletion.
9. Third-Party Links
The Site may contain links to third-party sites (e.g., gold-market news). We are not responsible for their privacy practices. Review their policies before providing data.
10. Contact
If you have questions about this Policy or our data practices, reach out: privacy@primegold.com
We may update this Policy periodically.